“Identity is cause;
brand is effect.”
Simply put, your brand is your business, and it should be a direct, 360-degree reflection of who you are, what you stand for, and how you want to portray yourself to the world (and of course, potential customers/clients) on a larger basis. Building a solid brand means people recognize all of those business characteristics right away. For example, what comes to mind when you hear something about Coca-Cola? Aside from a refreshing beverage, you might picture the colors red and white, cursive lettering, or maybe even polar bears and old-fashioned glass bottles? In different ways, all of those instant images that come to mind are part of Coca-Cola’s brand; easily recognizable by everyone, and instantly puts your mind on the product itself. Having a solid brand can make your business just as recognizable, no matter what you’re known for. As long as a brand is strong, consistent, and people are aware of who you are and what you do, it can help your business to develop a personality, which people are more likely to trust and respond to overall. Let us help you build a better brand!
“However beautiful the strategy,
you should occasionally
look at the results.”
It’s probably no big secret that a solid plan is usually needed before you start a new venture. Unfortunately, many businesses dive into the world of social media with no real strategy in mind, and are confused when their efforts go unnoticed, or they aren’t getting the return they expected. While the social media world isn’t completely saturated, it can feel like that at times, and getting noticed is getting harder and harder to do for businesses, when people are quick to scroll by, or even block postings from businesses who aren’t sharing content they’re interested in. Having the right strategy will allow you to stay focused, build on your plans, and achieve goals, both big and small. From a starting strategy, to day-to-day planning, to long-term, five year strategies, it’s important to keep these plans in mind, not just for social media, but for every part of your business. It allows things to run more efficiently, less chaotically, and your business (and stress level!) will benefit in the end. Our team has the experience and resources to create the best possible strategy for your business and brand, to help you achieve both short, and long-term goals the right way.
“By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.”
Content is such a key component when it comes to any type of marketing or communication from a business. It’s a matter of the right kind of content, the right time to put it out there, and who you want your content directed to. Simply put, if you’re a bakery, you probably won’t want to post content in the evening, when you’re closed, with a direct focus on something teenagers/kids would find appealing. Your target audience is more likely to interact with you in the mornings, when you’re open, and they’re more likely to be adults on their way to work, etc., so they can pick something tasty up in the morning. Knowing your audience and how to connect with them can feel overwhelming at first, but with the right guidance and time, it can also be the best part about social media. These are your customers/potential customers, and they are ready to interact with you - it’s just a matter of knowing the right way to get those interactions started, and AMG can help with that!
“You can't use up creativity. The more you use, the more you have.”
Also known as - the fun part! Creativity is what we love most about what we do, and we think you’ll love being creative with your business, too. Though we have years of experience in PR and helping businesses to grow, one thing we are passionate about is staying relevant and creative. What works for one business may not work for another, and it’s a matter of being as creative as possible to create individual business solutions that will work for you.
We don’t use templates or cookie cutters to help businesses to grow. In fact, we aren’t afraid to take calculated risks that we feel will help your business to achieve success and meet your goals. We live in a marketing world where ‘different’ is better. People are so saturated with advertisements, marketing schemes, and different PR methods each and every day, it’s important to use creativity in order to stand out. For example, it might be a better idea to showcase your business on a movie screen or on the side of a city bus, rather than handing out flyers. Or, how about an awesome social media promotion instead of a traditional radio commercial? The possibilities are endless when it comes to connecting your business, and your brand, with your customers and potential customers, and that’s where creativity comes into play. We’ll help you see the possibilities of growth through that creativity.